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Nine Ways
Usability - The Key
BD Case Study
Company Fact Sheet

Nine Ways to Improve Software Usability & Increase Market Share


Who should read this?
Biotechnology Software Marketing, Product and Engineering Managers

What will you learn?
This white paper outlines nine opportunities that usability engineering offers, opportunities that major biotechnology vendors can take advantage of today. This requires the introduction of techniques and principles that improve software usability, enhance return on investment, and recapture precious market share.

Topics covered
Usability, user-centric design (UCD), target audience definition, user research, UI standards, conceptual modeling, workflow, information hierarchy, contextual relevance, data visualization, information presentation

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