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Limina has worked with a broad range of clients of all sizes. Our portfolio spans design solutions in areas such as biotechnology, event management, executive recruitment, internet TV, medical software and devices, news media, social networking, video on demand and venture capital.

Custom Iconography
Configuration, Data Acquisition and Analysis Workflows
Complex Data Analysis
Custom Iconography
Branded Desktop Application and Enhanced UI
Custom Desktop UI Design

 

 

 

 

Industry: counterterrorism and risk mitigation technology

Work Performed: expert UI evaluation, user research, information architecture, interaction design, UI design, iconography, data visualization, and usability testing

Simplified Data Entry
Geo-Spacial Data Analysis By Timeline & Area Gating
Report Managment and Drilldown

 

Abraxas Applications is a risk mitigation technology and services company. They design, build and deploy counterterrorism technologies and services for the protection of critical infrastructure and personnel. Abraxas engaged Limina to help them better understand the needs of their target users and to improve the workflow, UI design and analysis capabilities of their risk mitigation product. Key user experience improvements included identifying new UI requirements, defining a new interaction model for the application, conducting user research and validating new design concepts, improving workflow, defining clear and differentiated user personas and helping the engineering team envision and design a new data entry and geo-spacial analysis tool.

"We have enjoyed working with Limina Application Office... Their ability to address many aspects of the user experience equation makes them a "one-stop" shop as a development partner... They have participated actively in our development process, providing real-time analysis and testing. They always have something insightful to add to the conversation, and they help us to think about problems in ways that we have not previously considered. Finally, we appreciated the professionalism of the individual consultants and of the company as a whole."

Head of Engineering - Abraxas Applications

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Industry: telecomunications, online education

Work Performed: branding, information architecture, UI design, iconography

Achieve Telecom provides teachers/trainers, students/employees, and schools/corporations with distance learning and professional development solutions and advanced telecommunications resources to modernize their education and training opportunities. Limina has been working with Achieve Telecom since 2005 helping with corporate branding, UI design, print collateral templates, usability, and UI design improvements to their Education On Demand web portal.

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Industry/Sector: Media - Audio & Video Production Hardware & Software E-Commerce

Work Performed: expert UI evaluation, contextual inquiry, usability testing, user requirements gathering, user centered design training, user centered design process modeling

About Avid: From the most prestigious, award-winning productions to music and movies made at home, Avid creates the technology that people use to make the most listened to, most watched and most loved media in the world. For more than 25 years, their innovative digital audio and video solutions have empowered people to achieve their creative visions, however they define them. Today, the media created by Avid customers touches millions of people around the world.

In response to customer feedback to improve Avid.com, Avid sought Limina’s customer research and web user experience expertise to assess the site, recommend short term changes to improve customer experience, and lead requirements gathering for redesign ideas which would require more significant time and effort.

Limina was engaged by executive management at Avid Technologies to provide user experience strategy and user centered design best practice for Avid.com. We conducted a review of their newly consolidated website that hadn't produced the results they were expecting. We also conducted a series of user interviews to build a greater understanding of their customers and behavior patterns.

In addition to providing tactical support, we led a series of requirements gathering and experience mapping workshops and delivered a comprehensive vision for the evolution of Avid.com. Throughout the process, Limina worked with key Avid personnel to integrate usability and user centered design principles and best practices into their design and development process.

"I assumed responsibility for the Avid web sites in late 2010 . After working with the web team to understand our analytics and customer feedback from surveys and web master, I immediately engaged Limina to conduct a formal assessment of Avid.com. Limina brought to my team a compelling customer-centric methodology which utilizes contextual inquiry, usability testing (at both the design and testing phases), and survey techniques. This approach, combined with leveraging Avid’s knowledge of new and existing customers as well as our own web analytics, resulted in a high quality deliverable, backed by customer feedback and analytics. Unique to Limina’s consulting approach was their ability to share their knowledge and techniques such that my team further developed their skills in the UX domain and now leverage these methods on new projects. Limina is highly collaborative and flexible, they bring best practices and innovative thinking, and yet are extremely pragmatic. I am thrilled with the quality of the work we produced together and truly value our partnership. We are now executing on Limina’s recommendations and are preparing for testing IA and navigation design concepts with new and existing Avid customers. Although our engagement has ended, I continue to utilize Limina as a sounding board as we proceed with our efforts to improve customer experience on Avid.com.”

Kim Hannemann, Vice President, Customer Operations

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Industry/Sector: Biotechnology - bioinformatics (genomics)

Work Performed: expert UI evaluation, contextual inquiry, application interface design, iconography, data visualization, usability testing, creating UI standards

Limina's primary goal in working with this leading scientific instrumentation and bioinformatics firm was to implement a strategy for consistency, usability and information-design-driven market differentiation across their diverse and integrated lines of software products. Over the course of three years Limina worked with AB engineering teams on more than 16 different software applications. The application types we worked on include, laboratory information management systems (LIMS), complex microarray display and cross experiment microarray data visualizations designed for easy interactive data mining, acquisition and analysis workflow optimization, biothreat detection, instrument setup and calibration, real-time PCR data analysis, gene sequencing, gene mapping and target assay definition.

Limina also created a set of usability and interface design principles and implementation guidelines which serve as company-wide standard for AB engineering developers to use to maintain interface design consistency across applications.


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Industry/Sector: biotechnology - bioinformatics (flow cytometry) Acquisition, analysis and reporting workflow optimization

Work Performed: contextual interviews, GUI evaluation, application interface design, data visualization, iconography

Case Study

Limina worked with the BD Biosciences division of Becton Dickinson for two years. Our UI design services contract with this leading immunocytometry systems provider spans both existing and next generation instrumentation and analysis software. More specifically, we worked on acquisition, analysis and reporting workflow optimization. Some key user experience improvements were made in the following areas; plate level data presentation, acquisition dashboard display and graph & worksheet features & functionality.

"Limina was able to come into a highly specialized space (cell cytometry) with no deep expertise in the scientific field and create innovative UI solutions that immediately resonated with our customers. Limina is a highly collaborative and flexible team that helped us build usability into a complex application within a short time and amazed our customers"

Software Engineering Manager -BD Biosciences

 

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Custom Iconography
Configuration, Acquisition and Analysis UI
Plot Gating and Tethering Controls

Industry/Sector: expansion venture capital

Work Performed: complete website refresh

Bridgescale is an expansion venture capital firm and an aspiring leader in its space. The company is small and is formed on a strong pedigree. As a supporter of technology companies, and a serious player in its field, it was seeking to create a web presence that reflected these strengths in terms of branding, content, and ease of navigation. Limina worked with Bridgescale to create a strong online brand presence, information architecture, website interface design and HTML templates.

"Limina did a great job translating the Bridgescale brand to our website. The Limina team worked closely with the stakeholders at Bridgescale to understand what we wanted to convey to our audience and iteratively developed a high quality graphic design and user experience. Limina's team and results are top notch."

Kauffman Fellow - Bridgescale

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Industry/Sector: management consulting, systems integration, financial management

Work Performed: user research, branding, ui design, Drupal development support

Carlisle & Gallagher Consulting Group (CG) provides management and technology consulting services to the world's leading financial services organizations. Limina helped CG to enrich their web presence to better serve their growing client and employee base and manage the upfront research and design phases of the website through to rollout and launch. CG's goals included dynamic and engaging website content to match their reputation, enhancement of brand positioning and messaging, and focused demonstration of their financial services and expertise in a clear and engaging manner.

User Research and Brand Revision
Information Architecture and Wireframes
Full Site Visual Design


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Industry/Sector: technology consulting and outsourcing services

Work Performed: user research, UX strategy and social intranet design

Case Study

Cognizant is an information technology (IT), consulting and business process outsourcing services firm. They have revenues of more than $2.8 billion, employ approximately 68,000 people, and have a presence in more than 21 countries.

Limina was brought in to help a senior-level executive team define a user experience strategy and build a prototype demonstrating a new vision for their internal business management systems. The goal was to define a unified system which would serve as a touch-point for all employees. Key aspects of this engagement included defining a new concept based on integrated simplicity which shifted the system design from a technology and business process approach toward a user goal-oriented, workspaces approach (e.g., I have problem X, here is where I go to solve it). We created a consistent user experience for their enterprise framework that hosts global business management systems including intranet, KM, HR, CRM, and ERP systems, and we created a strategy for integrating social web technologies to enhance productivity, knowledge management, and build their community.

User Research Report
UI Framework Storyboarding
High Fidelity UI Design Concepts

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Industry/Sector: talent management, recruiting, job-board, resume validation

Work Performed: user research, UX strategy, product definition/design, development support

CV Certify is an early-stage venture firm preparing to deliver an exciting beta product for staffing firm customers. Their patented ProofSheet™ product allows recruiters to more efficiently find superior candidates while saving up to 40 percent of recruiting costs. Their team includes veterans of successful startups like Clearspring and Inphonic as well as consulting firms Deloitte and McKinsey.

Limina was engaged to help CVCertify identify the requirements for their product concept through detailed use cases and workflows. After the requirements had been identified, Limina created wireframes and graphical mockups to visually represent the system and all key workflows. Limina continues to work with the development team as the product moves through the coding process.


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Industry/Sector: secure online community

 

Work Performed: brand identity, information architecture, interaction design, UI design, and iconography

Discuss RH is an online community which provides a trusted environment for a worldwide network of reproductive healthcare professionals, researchers, activists, and policy makers where contribution, collaboration, and discovery of quantitative and qualitative knowledge is possible, 24/7.

Limina worked with the Discuss RH team to refresh their brand identity and design a new look and feel for their website. Key aspects of this engagement included taking out of the box drupal modules and customizing their user experience to seamlessly integrate with the website content in ways that were meaningful and useful to the community.


Logo Design
Business Cards
Website Design

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Industry/Sector: social networking and mobile application development

Work Performed: brand identity, website and interface design, iconography and custom graphics

Enpresence is a start-up web service that utilizes leading edge mobile networking technology to facilitate introductions, both social and professional. Limina was engaged to refine the user experience including branding, visual design, and interactive design on the corporate website and mobile applications.

"Limina was able to understand our service and positioning, then translate that into a web experience that spoke to our audience. They worked with us collaboratively, incorporating our ideas seamlessly with their advice. The team was very flexible and able to respond to our short term needs ("emergencies"), while keeping in mind how these tactical solutions would fit into our broader vision and brand positioning."

Enpresence - Founder

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Industry/Sector: defense, security, transportation

Work Performed: expert UI evaluation

ENSCO, Inc. has been providing engineering, science, and advanced technology solutions for the defense, security, transportation, and environmental industries since 1969. Limina worked with ENSCO to provide them with an actionable list of user interface design improvements and a longer term vision for how to improve the interaction model for one of their chemical, biological, radiological, and nuclear (CBRN) early warning and interactive decision support systems.

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Industry/Sector: computer & network security

Work Performed: expert UI evaluation, icongraphy, UI design

Invincea is a venture-backed software company that is bringing strong and innovative desktop security to companies with Invincea Browser Protection. Invincea is the first and only fully-virtualized browser solution that seamlessly runs your browser in its own virtual environment separate from the desktop operating system to protect users against all types of Web-borne threats. Invincea (formerly Secure Command) was founded by Dr. Anup Ghosh in 2006 and funded by DARPA to build a prototype virtualized Web browsing solution. The DARPA-funded and patent-pending technology developed jointly with George Mason University's Center for Secure Information Systems has been commercialized under Invincea and is now available to companies to provide the strongest protection against Web-borne threats.

Limina was tasked to take the product out of beta for a bold market release. Our expert UI evaluation provided a roadmap for custom UI design enhancements to deliver both ease of use and visual impact.

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Industry/Sector: Video on demand, Internet TV

Work Performed: competitive analysis, UX strategy, high level experience modeling, feature enhancement recommendations, personas, information architecture, experience design concepts and storyboards

MediaZone is a leading global online broadcaster specializing in sports, entertainment, and international programming. Limina worked with MediaZone to define a UX strategy for their next generation broadband media consumption and provided a tactical UI design to help the company meet near term product release goals. Key aspects of this engagement included strategic experience modeling, streamlining the site's information architecture and creating standardized UI templates

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Industry/Sector: Biotechnology, high-performance bioanalytical measurements (imaging)

Work Performed: expert evaluation, iconography, information architecture, interaction design, UI design, user research, visual design

Molecular Devices supplies high-performance bioanalytical measurement systems that accelerate and improve drug discovery and other life sciences research. Molecular Devices provides high quality, cost effective, and fully supported imaging systems through custom integration of hardware devices with MetaMorph software. Limina is working with Molecular Devices helping to improve the usability and look and feel on their industry standard microscope automation and image analysis software. Key features of our work with MD include defining a new interaction model and look and feel for their next generation image acquisition and analysis software.

"MetaMorph NX Software reflects our commitment to make the customers’ experience the best it can be. To facilitate comprehensive image acquisition and analysis, MetaMorph NX Software has streamlined the workflow for all tasks and provided a new user-centered interface. With one-click access to features, integrated hardware setup and synchronized, unobstructed views of data, you become an imaging expert in minutes."

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Software Branding Logo Design
Custom Iconography
Configuration, Acquisition and Analysis UI

Industry/Sector: event reservation, event ticketing aftermarket

Work Performed:expert ui evaluation, workflow & process definition, product requirements definition, interaction design, wireframes, visual design mockups, production assets

OPTIONIT is a patented, user-friendly platform which lets visitors make reservations for events, essentially sporting events, with the freedom of reserving now, and deciding later.

In full collaboration with our Drupal development partner, Promet Source, Limina provided Strategic Design Direction, Technical Architecture, Product & Engineering Management – to meet the business, functional and user requirements for this innovative new service.



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Industry/Sector: science & technology, mobile accessories, health & wellness, e-commerce

Work Performed:branding, marketing, packaging, web design, development and development support

Pong™ Research Corporation ("Pong") is a global leader providing FCC-certified solutions that protect users of cellular telephones and other wireless devices from the potentially harmful effects of radiation exposure. Founded by an international team of scientists with unique expertise in the field of plasma physics, environmental science, electrical engineering, antenna design, and health sciences, Pong has created the world's only device proven to dramatically reduce electromagnetic radiation ("EMR") exposure while protecting phone performance.

Limina was asked to provide creative design and technical support for the redesign of www.pongresearch.com. Pong was seeking a new creative direction and wanted to enhance their content marketing pages. Simultaneously, we worked to increase their multi-lingual and ecommerce capabilities using WordPress and Amazon Webstore.

 

Design Concepts
E-Commerce Solution
Custom Packaging Design

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Industry/Sector: management consulting, public health management

Work Performed:remote usability testing, usability analysis, usability recommendations

QuantumMark LLC is a management consulting services firm based in Reno, Nevada. Their mission to ensure the successful implementation of public health initiatives and their focus on public health management has provided invaluable assistance to public health agencies in their development of web based vital record keeping systems, newborn screening systems, immunization registries, and cancer registries.

Limina was asked to compete on this project and came up with the winning bid. Quantum Mark needed two usability tests run on a product that had been created through an SBIR which provided important diagnostic capabilities for the National Cancer Institute (NCI). Limina conducted both usability tests remotely using a desktop sharing software and produced a comprehensive report identifying issues and associated recommendations. Quantum Mark was very pleased with the outcome and used our report to prioritize the development efforts moving forward.



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Industry/Sector: network security & risk management

Work Performed:expert evaluation, interface design, iconography, report redesign

RedSeal Systems is a leading developer of security assurance software for medium to large sized organizations. RedSeal software enables organizations to continuously, comprehensively, and automatically assess and strengthen their cyber-defenses before they are attacked.

Limina was brought in to help RedSeal identify UI requirements and adjust their product's user interface to meet the requirements of a new market segment. We worked with the Redseal team to design a dashboard view for new users and redesigned the products report creation workflow and report templates. Limina also provided product look and feel, information design, and data visualization improvements.



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Industry/Sector: biotechnology, healthcare, pharmaceutical

Work Performed: expert evaluation, information architecture, interaction design, UI design, user research and iconography

As a research-focused healthcare company, Roche discovers, develops, and provides innovative diagnostic and therapeutic products and services that deliver significant benefits to patients and healthcare professionals. Limina came in to provide usability and UI design expertise to software development teams in the Palo Alto facility.

Limina worked with Roche engineering teams on more than 9 different software applications. The application types we worked on include, federate search, knowledge management, social/community building portals, drug discovery, research, and analysis and study management. Key aspects of the work performed included, complex data display, workflow improvement, information design, data visualization improvements, and implementation of UI standards.

"It is with great pleasure that I recommend Limina. I began working with them nearly 7 years ago and continue to this day to use their services... Limina's work has been top notch and I would not hesitate recommending them to anyone."

Director, Scientific Information Systems - Roche Pharmaceuticals

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Industry/Sector: social customer relationship management software

Work Performed: website interface design, iconography and custom graphic design

Salesforce.com is an online Customer Relationship Management (CRM) Software As a Service company which provides subscription based access to business software.

Limina was engaged to produce three thematic UI design template sets and associated iconography for the launch of a new Salesforce product called Salesforce IdeaExchange.



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Industry/Sector: Gederal Governemt Agency, Small Business Development, Online Community, Open Source Drupal Development

Work Performed: website evaluation, UX strategy, product definition, ui design, development support

SBA.gov is the official website for the U.S. Small Business Administration, dedicated to providing support to small businesses across the nation. Their website is critical in supporting the agency's mission to provide timely, accurate, and relevant information to the nation's more than 29 million small businesses. SBA's goals were to improve SBA.gov to make it more user-centric and focused on the needs of small businesses. The new site would additionally merge key elements of its two existing sites, incorporate innovative and meaningful tools and features, and effectively deliver information and services to its users.

Limina was brought in to help with these goals and to conduct a comprehensive user experience evaluation, results analysis and technical documentation. This work expanded to include follow-on recommendations and envisioning documentation for the new SBA.gov.



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Industry/Sector: news media

Work Performed: UX strategy, user research and competitive/industry research

Swift Communications is a regional news publication and distribution conglomerate.

Limina helped Swift develop a new online user experience strategy, conducted user research and brought their new vision to life through an enhanced UI design for their 40+ newspapers. Limina also provided Swift with an updated look and feel for their corporate website.

"Limina's strong points include an ability to take on multiple tasks simultaneaously and produce high quality results despite outsire presures or deadlines. They take their profesional work seriously and deliver on every task given. They demonstrate a tremendous level of commtment to their clients. Limina is a recognized leader at Swift Communications, Inc. and throughout the industry.

I am continually impressed with Limina's accomplishemnts and recommend them without heistation or qualification."

Director, Internet Ventures - Swift Communications

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Corporate Website and Co-Branded Subsidiary Templates
User Research for Online Media Consumption
Configuration, Acquisition and Analysis UI

Industry/Sector: internet TV & video

Work Performed: website interface design

Veoh provides a unique system for distributing television and video content that re-writes the rules of television broadcasting. The Veoh Player software, installed on PCs or Macs, creates a virtual television network, a system that is able to distribute TV-Quality, Full-Screen video to the hundreds of millions of users around the world via broadband internet connections.

Limina was engaged to support the re-design of the Veoh broadcaster experience.



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Industry/Sector: artificial intelligence, next generation social Media

Work Performed: information architecture, UI design, interaction design<

Virsona, Inc. is a social media service for people who want to achieve digital immortality, interact with figures and icons from the past, and build relationships with characters and brands with the use of real-time online chats. The company's innovative, patented artificial intelligence technology enables Virsonas to "come to life" by giving them the ability to reason, remember, and react just like the person or character they were designed to emulate. Virsona, Inc has developed a unique "Online Community," that gives you the ability to create, store, and then interact with the entirety of your life experiences.

Limina worked with Virsona to update the information architecture and provide a set of easily implementable UI enhancements for Virsona.com. Limina also helped to define an ontology which would enable Virsona to streamline the entity creation process by identifying sets of attributes that were consistent within and across entities.

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Industry/Sector: event management software

Work Performed: branding, competitive analysis, interaction modeling, complete website refresh, iconography, custom graphic design, html development and business card design

WebEvents Global is an events management firm with the ambition to provide event management solutions using technology as the prime enabler for managing events, supporting attendees, effective data capture, reporting, and quality assurance mechanism.

Limina was brought in by WEG to redesign the company's corporate website. The goals of the engagement were to help to better align WEG's image and content with customer expectations and to position them as a technology and services leader. Limina also provided user experience workflow models and UI assets for their web-based event management products.



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