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Overview
Limina has worked with a broad range of clients of all sizes in areas such as biotechnology, event management, executive recruitment, internet TV, medical software and devices, news media, social networking, video on demand and venture capital.
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Limina started its engagement with Applied Biosystems in 2003 and has worked on numerous products over the past three years. Limina's primary goal in working with this leading scientific instrumentation and bioinformatics firm has been to implement a strategy for consistency, usability and information-design-driven market differentiation across their diverse and integrated lines of software products.
Industry: Biotechnology - bioinformatics (genomics)
laboratory information management systems (LIMS), complex microarray display, acquisition and analysis workflow optimization, biothreat detection, instrument setup and calibration, gene sequencing, gene mapping and target assay definition
Work Performed: GUI evaluation, contextual inquiry, application interface design, iconography, data visualization, usability testing, creating UI standards
Key Features: high level, real-time PCR data analysis display and complex cross experiment microarray data visualizations designed for easy interactive data mining
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Limina has been working with the BD Biosciences division of Beckton Dickenson since the beginning of 2005. Our UI design services contract with this leading immunocytometry systems provider spans both existing and next generation instrumentation and analysis software.
Industry: Biotechnology - bioinformatics (flow cytometry )
Acquisition, analysis and reporting workflow optimization
Work Performed: GUI evaluation, application interface design, data visualization, iconography
Key Features: plate level data presentation, acquisition dashboard display and graph & worksheet features & functionality
Testimonial:
"Limina was able to come into a highly specialized space (cell cytometry) with no deep expertise in the scientific field and create innovative UI solutions that immediately resonated with our customers. Limina is a highly collaborative and flexible team that helped us build usability into a complex application within a short time and amazed our customers"
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Bridgescale is an expansion venture capital firm and an aspiring leader in its space. The company is small and is formed on a strong pedigree. As a supporter of technology companies, and a serious player in its field, it was seeking to create a web presence that reflected these strengths in terms of branding, content, and ease of navigation.
Industry: Expansion venture capital
Work Performed: Complete website refresh
Key Features: branding, information architecture, website interface design and HTML development
Testimonial:
"Limina did a great job translating the Bridgescale brand to our website. The Limina team worked closely with the stakeholders at Bridgescale to understand what we wanted to convey to our audience and iteratively developed a high quality graphic design and user experience. Limina's team and results are top notch."
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Enpresence is a start up web service that utilizes some leading edge mobile networking technology to facilitate introductions, both social and professional. Limina engaged to refine the user experience including branding, visual design and interactive design on the web and mobile applications.
Industry/Sector: Social networking and mobile application development
Work Performed: brand identity, website and interface design, iconography and custom graphics
Key Features: dynamic mobile device interface design
Testimonial:
"Limina was able to understand our service and positioning, then translate that into a web experience that spoke to our audience. They worked with us collaboratively, incorporating our ideas seamlessly with their advice. The team was very flexible and able to respond to our short term needs ("emergencies"), while keeping in mind how these tactical solutions would fit into our broader vision and brand positioning."
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Limina is working with MediaZone define a UX strategy for next generation broadband media consumption combined with tactical UI design to help the company meet near term product release goals.
Industry/Sector: Video on demand, Internet TV
Work Performed: competitive analysis, UX strategy, high level experience modeling, feature enhancement recommendations, personas, information architecture, experience design concepts and storyboards
Key Features: strategic experience modeling, streamlined information architecture, standardized UI templates
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Limina was brought in to help address the user needs of a new market segment. We worked with the Redseal team providing insight on how to improve the product look and feel, information design, data visualization and report layout.
Industry/Sector: Network security & risk management
Work Performed: expert evaluation, interface design, iconography, report redesign
Key Features: dashboard view for new users and report usability
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Limina was engaged to produce three thematic designs for the launch of a new Salesforce product.
Industry/Sector: Customer relationship management software
Work Performed: website interface design, iconography and custom graphic design
Key Features: Detailed interface theme designs
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Limina worked with this pharmaceutical and biotechnology executive recruitment firm to build its brand identity, marketing strategy and web presence
Industry/Sector: Executive Recruitment - pharmaceutical and biotechnology industry
Work Performed: brand identity, marketing strategy and website interface design
Key Features: strategic direction setting and business card design
Testimonial:"Thank you Limina! Working with Limina has been a pleasure in every regard. Not only do we include Limina in all of our ongoing internet based activities, our first phone call is to Limina as we contemplate our future web projects in planning and strategy sessions.
Designing a brand identity was a foreign and difficult process for our management team - until we decided to engage Limina. Limina's team patiently worked with us to understand our nuanced business model and mission and somehow interpreted this information and accurately embodied it into a compelling logo, a full brand identity suite and web site. Limina's engaging and collaborative spirit actually made the process an enjoyable one.
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Swift Communications is a regional news publication and distribution conglomerate. Limina helped Swift develop their online strategy, conduct end user research and bring their new vision to life through an enhanced UI design.
Industry/Sector: News Media
Work Performed: UX strategy, user research and competitive/industry research
Key Features: strategic modeling and industry research and analysis
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Limina worked with this executive search and recruitment firm to build its brand identity, marketing strategy and web presence.
Industry/Sector: Executive Recruitment - higher education
Work Performed: brand identity, website interface design, html/css development, 3rd party package integration (Bullhorn)
Key Features: logo & web design
Testimonial:
"Turner Executive Search Associates, LLC (TESA), is most fortunate in having been referred to Limina Application Office for the design and development of its Web site. The product is greater than the mere combination of the individual contributions of the customer and the designer, for it exceeds the concepts and expectations of each. Results not even
envisioned initially, by either, are the end product. Limina has mastered the collaborative process and TESA has been the beneficiary."
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Limina was engaged to support the re-design of the Veoh broadcaster experience.
Industry/Sector: Internet TV & video
Work Performed: website interface design
Key Features: detailed UI design of the Broadcaster pages
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Limina was brought in by WEG to redesign the company's corporate website. The goals of the engagement were to help to better align WEG's image and content with customer expectations and to position them as a technology and services leader.
Industry/Sector: Event management software
Work Performed: branding, competitive analysis, interaction modeling, complete website refresh, iconography, custom graphic design, html development and business card design
Key Features: Logo design and an event management wizard
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